Ever since Ping launched, there has been a bit of confusion and discontent about how indie artists can get their own Artist Profiles on iTunes 10′s new social network. Today came the answer. “Those interested in creating Artist Profiles on Ping should contact their label or aggregator,” an Apple spokesperson told Hypebot. “iTunes is working directly with labels and aggregators to create Artist Profiles.” In other words, whoever put your music on iTunes has to help you get your Ping Artist Profile. How TuneCore Is Handling Ping: One client who uses TuneCore to distribute their music asked the indie digital aggregator how to get a Ping profile and got this reply: “Thanks for writing! Not only will Ping have ‘People’ accounts, but it will also have ‘Artist’ accounts that allow musicians to upload and create their own pages featuring their pictures, videos, tour dates, music recommendations and a lot more. We were fortunate enough to speak with Apple today to begin working on getting the first TuneCore Artists Ping accounts set up. We will be able to get more and more TuneCore Artists set up over the next weeks as Apple works to authenticate and set up Ping Artist accounts for the millions of artists within iTunes.” According to Mashable, Apple called TuneCore right after Ping launched, asking for a list of artists. Tunecore sent over a list and Apple came back with questions: “1) Artist name? 2) E-mail address of who will be the account holder? 3). Does the artist have a label, a manager etc.? 4). Will they be managing the account or will the artist?”. Then Apple sends a URL which allows the user to log in with their Apple ID and set up a Ping Artist Profile.
TOP TEN PING COMPLAINTS
Ping has incredible potential, but early adopters are trudging through a number of frustrations. Ultimately, this feels a bit more like v0.1 than 1.0. Here are ten complaints that top the list…
(1) Band pages are extremely limited, and most artists are currently excluded. Apple has indicated that artists must be invited, and the selection is insanely slim at launch. If your world revolves around Katy Perry, Diddy, and Lady Gaga, you’re set – otherwise, this was launched too early. Meanwhile, profiles are geared towards individuals, not groups. So why not tie artist profiles to those present on the iTunes Store – that is, at launch?
(2) No Facebook connectivity. Maybe Apple and Facebook will eventually make the handshake, but the paint is still drying on this one – and that means…
(3) This is a ghost town. Sure, you can join hands with Jason Bentley, Rick Rubin, and Ted Cohen. But most of your friends are still coming on board – and probably unaware of the walled-in Ping.
(4) And, not much musical connectivity outside the iTunes walls, for that matter. Increasingly, musical lives are spread across important properties like Pandora, YouTube, MySpace Music, and Facebook. Certainly, a sizable chunk of the 160 million-plus iTunes users have expressed musical preferences on at least one of these outside services. So why not build the bridge?
(5) Users can only check three favorite genres for their profiles. Most music fans criss-cross over lots of different genres, and loathe over-categorization. The iPod collection helped to blur genre buckets, so why reinforce them here?
(6) No usage-based favorites or other listening activity streams. What are you listening to right now? 5 minutes ago? 5 days ago? What are your top-rated iTunes tracks – purchased or not?
(7) No Beatles or Outkast . Does a Outkast song define your musical identity? Well, not on Ping, as favorite songs must be sold in the iTunes Store.
(8) Spam. Already, fake accounts are proliferating (ie, Ben Folds), and Ping could become a giant sandbox for shady characters. That includes fake accounts, phishing attacks, and other niceties that confront networks like Facebook and Twitter on a daily basis. Hopefully, Apple isn’t learning on the job.
(9) Where’s my Twitter connectivity? Or, is a tie-in buried somewhere? Seems like status updates and favorites should cross-pollinate.
(10) No Facebook Integration. Oh, sorry, that was #2.